Ending Soon! Save 33% on All Access

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.

By Hayden Field

KFC | YouTube

KFC -- back at it again with the eccentric Colonel Sanders incarnations.

In the past, the fried chicken chain's founder and mascot has been portrayed by comedian Jim Gaffigan, WWE star Dolph Ziggler, actor Vincent Kartheiser and a whole host of others. But in Kentucky Fried Chicken's newest ad campaign, Colonel Sanders is brought to life by none other than RoboCop -- yes, the droid police officer portrayed in the dystopian 1987 film of the same name. The character in the ad is voiced by Peter Weller, the original RoboCop actor.

The newly-minted "RoboColonel" appears in a few different ad spots. In one video, KFC hires RoboCop to protect the chain's famed secret blend of 11 herbs and spices by safely transporting it to an underground bunker in Switzerland. Other ad spots include RoboCop demanding a family to comply and try KFC's $20 Fill Ups meals; answering a question about the secret recipe with, "If I told you, then I'd have to kill you"; and scanning the streets for fried chicken and hungry consumers.

We'd buy that for $20. (My editor assures me, a RoboCop noob, that this is a good joke.)

Hayden Field

Entrepreneur Staff

Associate Editor

Hayden Field is an associate editor at Entrepreneur. She covers technology, business and science. Her work has also appeared in Fortune Magazine, Mashable, Refinery29 and others. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.