Growing a Business

Ready for your business to see some serious growth? From marketing strategies to culture tips, here's everything you need to know to make it happen.

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How to Combine Your Online Marketing Tacts With In-Person Marketing

Here's how to combine offline and online marketing approaches for a better outcome for your business.

Why We Need to Create Brands That Align Our Purpose, Personality and Practice

Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.

I Produce Many Large In-Person Events — Using a Very Small Budget. Here's How I Do It.

In-person events can be a great way for small businesses to grow their brands, make money and build and strengthen relationships.

We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.

Why You Need to Onboard Clients Like You Onboard Employees

It's practically unheard of to hire an employee without onboarding them these days, but the practice isn't as common when it comes to clients.

AI-Generated Images or Stock Photography? Here's How Entrepreneurs Can Navigate the Dynamic Photography Industry

Entrepreneurs eyeing long-term financial gains find stock photography, a $4 billion market in 2023, enticing. Yet, AI's rise prompts a shift from cameras to algorithms.

This New Under-the-Radar Regulation Will Impact Most Businesses. Here's What You Need to Know.

There's a new requirement for many U.S.-based businesses that went into effect starting earlier this year. These are the things you need to know about the Corporate Transparency Act.

Is the Company Tagline You Want to Use Already Someone Else's Trademark? Here's How to Avoid Legal Issues and Infringement.

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.

Who Was Named? New Court Documents Were Just Unsealed in the Jeffrey Epstein Case.

The documents list individuals previously connected to the convicted sex offender but contain no alleged misconduct so far.

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Working With a Third-Party Logistics Provider? Here Are 3 Key Steps to Ensure a Seamless and Successful Partnership.

Effective communication, strategic partnerships and technology adoption are vital for successful collaborations between brands and their 3PLs.

How to Avoid These Common Communication Blunders in the Workplace

Lots of executives and managers complain that their organization is terrible at communication.

Your Company Won't Grow Until You Follow These 4 Keys to Success

Giving people the freedom to create their own roles can set scaling companies on the path to growth.

How Empathy-Based Leadership Can Transform Your Teams and Businesses

Empathy-based leadership is increasingly recognized as a valuable approach in the business world, where traditional strategic plans often fall short.

Women's entrepreneurship has taken some substantial leaps forward in the last few years.

How Digital Entrepreneurship is Helping Women Overcome the Glass Ceiling

Women in the world of business face an unfair amount of limitations — both internal and external. However, digital entrepreneurship skills are now changing the entire system.

Representation In AI Development Matters — Follow These 5 Principles to Make AI More Inclusive For All

Four out of five leaders and other execs want to learn more about how to use AI in their professional roles, but how can you craft it to also make diversity and inclusion a collective North Star?

Successful Businesses Have This One Thing in Common

I'm a professor of global healthcare entrepreneurship — here's what my research told me about a key component of a successful venture and how to leverage it.

You Need a Community With Shared Values to Find Long-Term Success — Here's How to Cultivate It.

Entrepreneurs need to remember this growth strategy: nurturing a purpose-driven community of like-minded entrepreneurs around them.

How to Avoid the Pitfalls of Collaboration – and When to Skip It Altogether

When it comes to productivity, more isn't always merrier. Discover how to optimize your company's balance of teamwork versus deep-focus solo time.

Younger generations thrive in a blameless culture, and the better they feel about their value, the more companies will gain.

Your Employees are Demotivated and You Could Be Responsible — Here are 6 Ways to Keep Your Team Energized and Engaged

The most critical factor in job retention is an employee's relationship with their manager. Don't demotivate your employees; instead, empower them. Here's how.

More Posts on Growing a Business

Social Media

Here's How I Determine If I'm Getting Value Out of X (and How You Can, Too)

Don't let low-value accounts and promotional material bog down your time on X (formerly Twitter). Here are some strategies to curate content, engage with quality people and maximize your time.

Health & Wellness

How This CEO Turned 99 No's Into a $500 Million Sleep Tech Powerhouse

Eight Sleep's Matteo Franceschetti reveals his journey from nightmarish rejection to dream-like motivation.

Marketing

How to Combine Your Online Marketing Tacts With In-Person Marketing

Here's how to combine offline and online marketing approaches for a better outcome for your business.

Starting a Business

They Sold the Legendary CRUMBS Bakeshop and 10 Years Later Bought It Back for Just $350. Now the Company Is Cooking Up $1 Million in Sales.

Founders Mia and Jason Bauer discuss the birth and rebirth the bakery brand that launched a global cupcake obsession.

Growing a Business

This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

There's no one-size-fits-all approach to promoting businesses, but there are strategies that can be used based on a business's unique needs. This CEO shares four effective and practical ways to promote SMBs.

Growing a Business

The Value Economy — How to Master the Game of Wealth in a Changing World

Stay ahead of the curve by offering your customers — and the world — more value.

Living

We All Have One Personality Trait That Defines Our Future. Google's Chief Innovation Evangelist Shares How to Identify Yours.

I like to call it your 'Dimension X.' Once you know what it is, you can make choices that move you forward.

Side Hustle

Their 'Magic Internet Money' Side Hustle Just Hit $1 Billion in Sales: 'We'd Empty 6 Figures of Cash Onto the Counter. The Bank Teller's Expressions Were Priceless.'

Inspired by the concept of decentralized money, Neil Bergquist and Michael Smyer came up with a lucrative idea they believed "would nearly run" itself.

Starting a Business

The B2B Creator Economy Is the Next Big Thing. Here's the Company Making It Happen.

Tech founder David Walsh details the launch and growth of Limelight, a powerful new collaboration platform for brands and B2B creators.

Legal

This New Under-the-Radar Regulation Will Impact Most Businesses. Here's What You Need to Know.

There's a new requirement for many U.S.-based businesses that went into effect starting earlier this year. These are the things you need to know about the Corporate Transparency Act.

Leadership

7 Tips for Empowering Mothers in the Workplace

Moms make up an important and large segment of the workforce, yet too often have been overlooked in the development of company culture. In this article, we explore seven ways that companies can empower mothers in the workplace, through the lens of my own experience as a mom and CEO.