Petra Smith
Founder and CEO, Squirrels&Bears
Latest
Decoding Consumer Behavior: Understanding What Makes Your Customers Tick
Marketeers who tap into the psychological aspects of consumer behavior can connect with their target audience on a deeper level, drive conversions, and build a loyal customer base that will help their business thrive.
The Small Business Owner's Guide To Business Storytelling
The best storytellers immediately draw the audience into the story, capture their attention and set the tone for a unique experience that the audience will remember, whilst focusing on these five key elements.
More Authors You Might Like
-
Ben Angel
Entrepreneur Network Contributor
-
Ben Richmond
U.S. Country Manager, Xero
-
Entrepreneur Store
Entrepreneur Store
-
Carl Stoffers
Senior Business Editor
-
Amanda Breen
Senior Features Writer
-
Jonathan Herrick
CEO of Benchmark
-
Emily Rella
Senior News Writer