Ending Soon! Save 33% on All Access

Book Review: Primed To Perform, By Neel Doshi & Lindsay McGregor Some parts of this book tap into how to get the best out of every employee while keeping happiness and motivation at the forefront- a true formula for success.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock.com

Corporate culture is a critical building block in performance, and according to the authors, too many corporations are losing out. Why? Because companies sometimes don't understand that why people work is directly related to how people work.

Image credit: HarperCollins.

Part one of Primed to Perform breaks down the six main motivators for people who work and introduces the science of "total motivation" (referred to as ToMo). Part two of the book discusses the science of motivation and performance, the latter broken down into two types: tactical and adaptive.

The discussion surrounding tactical and adaptive performance is fascinating and provides real insight on how to get the best of both, paired with the idea of total motivation to create a high performance culture in the workplace. Some parts of this book tap into how to get the best out of every employee while keeping happiness and motivation at the forefront- a true formula for success.

Related: Five Ways To Improve Company Culture

Technology

Abu Dhabi-Based VGLNT Launches The Middle East's First Artificial Intelligence-Powered Fact-Checking Tool

As VGLNT takes the lead in combating misinformation and promoting accuracy, the UAE solidifies its position as a pioneer in shaping the future of technology and innovation on a global scale.

Growth Strategies

Entrepreneurial Lessons From The Frontlines Of The Podcasting Scene In The Middle East

Like all nascent industries, podcasting in the Middle East is an evolving medium. It is finding its footing as a communication channel, and as an additional tool in the marketers' arsenal.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

This New Credit Card Can Help You Buy A Home. But Creating It Was Nearly Impossible.

Bilt is a loyalty program and credit card designed to help people towards home ownership. But to make it work, this entrepreneur had to fail repeatedly.

Starting a Business

L'Oréal TechQuest Winners From The UAE And KSA Now Eye Singapore Finale Of The L'Oréal Big Bang Beauty Tech Innovation Program

The four startups won the TechQuest challenge by L'Oréal Middle East and Astrolabs, which was the Middle East's regional semi-finals of the wider L'Oréal Big Bang Beauty Tech Innovation Program.

Growth Strategies

Igniting Innovation: Qatar's Startup Ecosystem Is A Rising Hub For Entrepreneurial Growth In The Middle East

When compared with its GCC counterparts, Qatar has a relatively fresher market, and it has been actively making efforts in working towards evolving its landscape, which is creating a favorable environment for startups.