Ending Soon! Save 33% on All Access

En Route To The Expo: Aamer Sheikh, President and General Manager, PepsiCo MENA and Pakistan PepsiCo recently revealed that it will be having one pavilion each in the three Expo 2020 Dubai Thematic Districts, with them offering refreshing perspectives on the expo's subthemes of Opportunity, Mobility and Sustainability, through an exciting and engaging schedule of experiences, innovations, and discussions.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

En Route To The Expo, a new video series launched by the Dubai Chamber of Commerce and Industry in collaboration with Entrepreneur Middle East, is aiming to showcase how the business community in the UAE is getting itself ready for Expo 2020 Dubai, which is set to run from October 1, 2021 to March 31, 2022.

In this edition of En Route To The Expo, we spoke with Aamer Sheikh, President and General Manager at PepsiCo MENA and Pakistan, who noted that his enterprise's role as the Official Beverage and Snack Partner of Expo 2020 Dubai will see it use the power of its brand to bring PepsiCo's unique sense of fun to the Expo, and present a variety of brand activations for visitors to experience and enjoy.

PepsiCo recently revealed that it will be having one pavilion each in the three Expo 2020 Dubai Thematic Districts, with them offering refreshing perspectives on the expo's subthemes of Opportunity, Mobility and Sustainability, through an exciting and engaging schedule of experiences, innovations, and discussions. PepsiCo will also be participating in the expo's Theme Weeks happening through the six months of the event.

"Expo 2020 Dubai is the ideal platform for people to collaborate to solve complex world issues, such as climate change, and to explore ways to achieve equal access to education, healthcare, digitalization, and sustainable food systems," Sheikh said. "Equally as important, people will come together at the Expo to have fun. PepsiCo and Expo share the vision of bringing enjoyment, as well as sustainability to the event."

Check out the video to learn more about what Sheikh had to say, and for more installments of the En Route To The Expo series, click here.

Related: En Route To The Expo: Marjan Faraidooni, Chief Experience Officer, Expo 2020 Dubai

Entrepreneurs

Get Set For The Third Edition Of Red Sea Foodtech Connect Taking Place In Riyadh On June 11, 2024, Under The Theme "Meet The Big"

Key stakeholders across Saudi Arabia's public and private foodtech sectors are expected to be brought together at Red Sea Foodtech Connect 2024.

News and Trends

UAE-Based Param Labs Secures US$7 Million In A Funding Round Led By Animoca Brands, With Support From Delphi Ventures, Mechanism Capital, And Others

Strategic investments were made by Animoca Brands co-founder Yat Siu and FaZe Clan co-founder Richard "FaZe Banks" Bengtson as well.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Entrepreneurs

Taking On The World: Dubai-Headquartered Global Ventures Is On A Mission To Impact Millions Of Lives

Led by General Partners Noor Sweid and Basil Moftah, this enterprise proudly declares on its website that its vision is global, and its focus is growth- and Global Ventures has been clearly exhibiting its premise by supporting entrepreneurs in emerging markets that are working to "change the world."

Marketing

5 Types of Digital Content That Attract Warm, Ready-to-Buy Prospects (No Matter the Industry)

Learn about five types of content that will transform your warm audiences into customers!

Marketing

How Facebook's New Campaign Budget Optimization Feature Will Affect Your Business

Facebook has announced that all ad campaigns on the platform will start running with Campaign Budget Optimization (CBO) starting from September 2019, here's how you can leverage the opportunity for your campaigns.